Video has always been about sharing. With the social aspect of the Internet expanding at unprecedented rates, it’s interesting to consider that the way we have watched video hasn’t changed much since the first time motion was captured on film. You sit down, stare at a screen, and watch.
It’s true that videos now get further than they ever have before - social media allows us to endlessly share videos and truly see the amazing, yet dumbfounding six degrees of separation. This network of sharing has also given birth to the concept of virality, the phenomenon utilized by a few online platforms that have capitalized on mapping out human interaction with technology seemingly before it happens.
Facebook, Twitter, tumblr, Instagram: Behemoths of enterprise and innovation that have fine-tuned their knowledge of their users patterns of thinking online. The way we receive, digest, and deliver information has all changed due to these platforms. They have rooted us in the beginnings of behaviors that will change the way we engage with the world around us, as well as how we invent our futures. This is nothing new.
So why haven’t they touched the realm of video?
We all stare at our screens enough. The current counter-culture of our era is crafting itself around this very thought. There’s no need to spend any more idle time on the Internet - but why should it be idle?
This view that staring at a screen means that you’re not engaging is a bit cynical. The amount of things that you can do with technology these days doesn’t warrant the term “idle”. Neither does the progress of technology. With the younger generation born from technology comes a boom of innovation where the way we use technology doesn’t stop at simply using it, but interacting with it. Constantly improving, personalizing, and customizing the user experience.
Video has taken baby steps in entering this sweep of progression; interactivity in video is on the rise but is still embryonic at best. Youtube has updated its Annotations to a more promising Cards, but most interactivity with video as of now seems to hinder the experience rather than than to enhance it.
In the face of this challenge, it’ll be exciting to see all of the ideas that come out of the current stagnancy. There’s a wall to video that hasn’t been touched since the invention of 3D movies, and we’re looking forward to help change that. We want to make video novel again.
For us, the user deserves more than just being delivered a final product, and should be invited into every aspect of the video. There’s more to video than meets the eye, and we want to show that to the world. That means bringing aspects of the Internet right inside the very video that you’re watching. This way, video becomes a pocket of information, where creators can put as much as they like and users can connect to in a totally different way. Every video viewer has their own unique interaction with a video based off of what they want to get from it.
Eventually, these changes in video will hopefully expand and become an integral in the creation process, leading to even more engaging videos. A new push for designing interactive video converts it into something that’s evolving - because video should never be static.